We’re entering a new era of intelligence.

AI is evolving fast, not just as a tool, but as something that can understand us, learn from us, and help us make better decisions every day. But there’s one key missing component that separates good AI from great AI and help us reach AGI, the quality of data it learns from.

Where is most of the valuable data sitting today? It’s not on the public internet. You hold the key to it - private data, the kind of rich, real-world information you create every time you move, track, scroll, post, or pay.

Private data holds powerful signals that will make AI smarter, more personalized, and foundational to the next era of AI. But right now, most of it is either sitting unused — and the people who actually create it (you) don’t benefit at all, but that’s starting to change and ORO is at the core of it.

What Actually is Private Data?

Not all data is created equal.

When most people think of “data,” they picture things like cookies, website traffic, or social media likes. But private data goes a level deeper. It’s the kind of information that’s tied directly to you — often sensitive, always personal, and incredibly valuable.

Think of it like this:

1. Your health app tracking your sleep, steps, and heart rate? That’s private data.

2. Your playlists, location history, or browsing patterns? All private data.

3. Your thinking patterns and decision-making style? Private data.

This kind of data paints a detailed, nuanced picture of your real life, and it’s this level of richness and context that makes it especially useful for training the next generation of AI models.

What makes it private isn’t just that it’s sensitive, it’s that it’s yours. It’s generated by you, through your actions and experiences, and up until now, it’s either stayed locked away on your devices or worse, been silently harvested by platforms without your knowledge.

Why Does AI Need Private Data?

AI models are only as intelligent as the data they’re trained on.

Up until now, the largest models have largely relied on a huge reservoir public data — content from websites, articles, forums, and other open sources. That’s enough to build surface-level systems and constrained intelligence. But to create AI that can actually understand human behavior, solve real-world problems, or make an impact in the world, we need something better.

We need private data - Why? Because private data is:

• High-context: It captures behavior, patterns, and decisions in real-life situations.

• Diverse: Everyone’s data is different, which helps AI learn from a wide range of perspectives.

• High-quality: Unlike public data, which is often surface-level content people search or post online, private data contains deeper signals, often locked behind paywalls or apps.

You Create Value, But Don’t Get Rewarded

Here’s the disconnect:

You’re generating valuable data every day — through your habits, devices, transactions, and interactions. That data holds powerful signals that could shape the next generation of AI: more personal, more relevant, and more human-aware.

But until now, that value has gone unrealized.

Most of today’s AI systems are trained on public or easily accessible data. That’s enough to build generic outputs — but not the kind of intelligence that truly understands you. The most valuable data is still locked away — or worse, used without you ever seeing a benefit.

That’s finally starting to change.

This shift opens the door for systems that are smarter because they learn from individuals — with privacy, consent, and reward built in.

ORO Turns Private Data Into Shared Intelligence

ORO is bringing a new way to unlock the value of private data, without giving up control or privacy.

Making it simple for people to contribute their data to help improve AI models. Instead of sitting idle, your data becomes part of something bigger.

Here’s how it works:

• You connect your apps and complete “data quests”

• Your data stays private

• You get rewarded for your contributions

Don’t Let Your Data Sit Idle

Private data is one of the most valuable, and underutilized resources of our time.

It’s rich, personal, and full of intelligence that could help build smarter, more helpful AI. But until now, it’s remained largely untapped — sitting on personal devices, siloed in apps, or ignored entirely by most AI systems.

That’s starting to change. ORO is at the forefront of innovation when it comes to private data — helping unlock its full potential and reward the people who create it.

Stay tuned on what’s coming next for ORO by following us on X.